KPN launches FTTH commercial offer
Rudolf has a quick note on the KPN commercial offer launched earlier this week. The website for the offer itself is KPN Glasvezel. This has long been awaited, especially following KPN's recent acquisition of a minority share in fiber network deployer Reggefiber FTTH (and on that topic, Tim also mentions a quite consolidation at the passive layer in KPN's stealth advance in the FTTH market).
Essentially, the offer is a triple play offer (50+ channels and national fixed VoIP) with 3 levels of service:
- Bronze is 30/3 for 65 EUR/month
- Silver is 50/5 for 80 EUR/month
- Gold is 60/6 for 110 EUR/month
The offer is available for connected customers in 5 cities including Almere.
It may sound like a dissapointing announcement, both because the bandwidth levels offered, especially for upstream bandwidth, remain low and because the prices are high. The rationale behind the Gold offer (assuming there's no other extras than bandwidth) seems especially weak and I don't see people paying an extra 30 EUR/month for that level of bandwidth differential.
Having said that, this is very early days and I suspect KPN is waiting to see how the market will react, but also how competitors, especially cable, will counter. Almere is one of UPC's fiefs, so competition could get fierce fast, assuming UPC wants to stay in the game. KPN is probably giving itself the margin to maneuver into more agressive pricing once its footprint grows and it knows if and how cable will respond.
Still, assuming again that I understand the full content of these offers, I'd be surprised if take-up was considerable...
