On Broadband Value Perception

12 Mar

I have great news to share with you today: Eurotelcoblog, the original disruptive telecom blog that inspired so many (myself included) is back!

James Enck posted a very interesting entry today (peppered with his usual sharp wit) about value perception in the broadband market, arguing that customer perceptions are largely skewed when it comes to the relative value of broadband and other goods and services (including POTS line rental). The post is entitled Value Perceptions and is well worth a read.

I fully agree that this situation opens up opportunities for disruptive positioning, and this ties back to my earlier blog post on Technically Speaking about the Innovator’s Dilemna in the broadband market. It’s a sad truth of our market that few players dare to be disruptive, even if they are poised to benefit the most from turning the tables on legacy players. Who is going to educate the customers on the value of high quality broadband if not them?

  • http://www.facebook.com/people/Chris-Conder/1017007999 Chris Conder

    People won’t listen. Politicians won’t listen. Councillors won’t listen. They look for cheap, they are fooled by the packaging and marketing. What we need to do is to keep building proper networks where the market ignores the people, and prove the difference. When folk finally realise there is a better, cheaper product they will switch. The same thing applies with bottled water? Marketing has made it look good, whereas in fact you can get better out of most taps. The same with what passes for broadband in the UK, its basically rubbish in lots of areas but folk are sucked in with the ‘upto’ promises and only get a dribble. With fibre they get the full pipe, wherever they live, pure unadulterated internet at a good price, and kiss goodbye to the old copper bottle(neck).